雜志介紹

Psychology & Marketing雜志介紹

《Psychology & Marketing》是一本以English為主的未開放獲取國(guó)際優(yōu)秀期刊，中文名稱心理學(xué)與營(yíng)銷，本刊主要出版、報(bào)道管理學(xué)-PSYCHOLOGY, APPLIED領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為8.9，最新CiteScore 指數(shù)為12.1。

本刊近期中國(guó)學(xué)者發(fā)表的論文主要有：

• I want to remember: Preference for visual intensity in sentimental purchases

  Author: Huang, Jiexian (Chloe); Xu, Fei (Katie); Jiang, Yuwei

• How companies use typeface design to engage consumers in charitable activities

  Author: Chu, Xing-Yu (Marcos); Tok, Dickson; Zhou, Xiaoyu; Chen, Xi

• Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase

  Author: Ran, Yaxuan; Wan, Echo Wen

• The impact of childhood environments on the sunk-cost fallacy

  Author: Jhang, Jihoon; Lee, Daniel Chaein; Park, Jooyoung; Lee, Jaehoon; Kim, Jungkeun

英文介紹

Psychology & Marketing雜志英文介紹

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.